![]() ![]() “The return to the physical world is real,” he explained. So does a return to physical stores - even as consumers continue to engage online. Brommers said growth in the American Eagle app spans across all demographics. ![]() I think that’s what’s special about Gen Z.”īut it’s not just Gen Z that has taken a liking to the brand. Different people coming together, different cultures, different races. “No one’s, like, really the same anymore,” he said. McLaughlin added that Gen Z’s diversity - or at least the representation of it in mainstream media for the first time - is what makes his cohort so unique. It’s still impressive, nonetheless, helping to pave the way for an equally successful spring Snapchat campaign, which registered roughly $760,000 in sales and a click-through rate that was 300 percent higher than Snapchat’s baseline measurement rate.Ĭaleb McLaughlin is one of the stars of American Eagle’s fall 2021 campaign. That’s just a fraction of the $1.29 billion in revenues parent company American Eagle Outfitters - which also includes the Aerie, Offline, Todd Snyder and Unsubscribed brands - logged during the normally lucrative fourth quarter last year. In fact, the American Eagle brand sold more than $2 million worth of merchandise through the Snapchat holiday pop-up alone, while also generating roughly 50 million page views. It reinforces to us that Gen Z is a very social generation.” “And to put innovation, along with an engaging experience, along with the ease of shopping, with just a couple of clicks, it was something that our customer really responded well to. ![]() “The experience highlights something we’ve been really excited about at American Eagle for the last year or so: We’re giving our customer the opportunity to shop anytime, anywhere, anyhow they want to,” Brommers said. Consumers will also have the ability to create their own Bitmoji and dress themselves in American Eagle styles. Shoppers can view the campaign cast - which includes Netflix’s “Outer Banks” stars Chase Stokes and Madison Bailey, TikTok personality Addison Rae, Netflix’s “Stranger Things” star Caleb McLaughlin and actress Jenna Ortega - as Bitmoji characters, dressing them in various American Eagle outfits. In addition, American Eagle is partnering with Bitmoji for the first time. ![]()
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